I’ve always struggled with purple shampoos making my hair feel dry or rough. This one is completely different — it tones down the yellow without stripping my hair or damaging the cuticle. My hair feels soft, hydrated, and looks brighter after every wash. No strong chemicals, no dryness, just healthy, clean blonde. I feel safe using it every time I wash my hair.

I’ve always struggled with purple shampoos making my hair feel dry or rough. This one is completely different — it tones down the yellow without stripping my hair or damaging the cuticle. My hair feels soft, hydrated, and looks brighter after every wash. No strong chemicals, no dryness, just healthy, clean blonde. I feel safe using it every time I wash my hair.

Puradoro Yellow Control & Healthy Roots Purple Shampoo is specially formulated to neutralize unwanted yellow tones in blonde, grey, and highlighted hair. This premium shampoo is enriched with the nourishing properties of purple carrot and a blend of citrus essential oils, providing effective colour correction, deep hydration, and shine. Its natural formula ensures your hair is gently cleansed, maintaining its health and vibrancy. Ideal for those looking to enhance their hair colour while promoting overall hair wellness, this shampoo is a must-have for achieving beautiful, luminous locks.

Toning purple shampoo from Italian brand Puraduro.
Natural ingredients.
Dermatologically tested.
Free from sulphates.
No harsh chemicals.
It did calm down my yellow tones and made my hair look a bit more ashy.
It actually looked very effective and I was pleased with the tone.
This is not something I would use daily but maybe once a week or wherever my colour needs a boost.
There are cheaper toning purple shampoo's out there, I've tried a few and none of made much difference.
This has probably given me the best result so far.
The price reflects the quality and I think is probably worth it, as you don't need much of this product to see a difference.

This is an effective shampoo that works really well on my bleached blonde hair. Just a little bit used every week helps to neutralise the brassiness of my blonde, giving me more of an ashy colour. My hairdresser compliments the colour of my hair so I am happy with this product.

This purple shampoo by Puradoro is easy to use and good quality. It effectively tones hair and removes brassy tones from blonde hair. It works well and didn't leave my hair feeling dry like some purple shampoos do. A little goes a long way so this large bottle is good value. I'm very pleased with this purple shampoo and would reccomend it.

Happy with this Puradoro shampoo.
It is not the cheapest but it is a quality product.

The colour of it is almost black. It foams well and I didn't need much. I usually wash my shoulder length hair twice so second wash needed just a hazelnut size amount and it was enough.

It gives a slightly ashy appearance on my my grey hair while the blond ends get a bit of a cool down effect and lose the brassiness.
Slightly different in the final appearance than my usual purple coloured shampoos but I like it.

I also had the problem with squeezing it out, like others so I just unscrewed the top. Will work on squeezing the bottle.

It doesn't stain. Once lathered the foam changes to white colour, not like others, so less cleaning.

I keep using it to nourish my hair but the ends are still dry. The hair itself feels nice though and it is not perfumed as such so I like it for this too.

I’m impressed that just a little bit of this shampoo is all I need to neutralise my yellow tones, it helped me get awesome ash tones throughout my highlighted hair, I think it’s a good sized bottle for a good quality shampoo, I think this is a high end product at a good value price overall, I think it’s good that it has oils and aloe Vera in the ingredients to support a healthy result.

As a hairdresser I can confirm that this purple shampoo really does the job.

It is infused with aloe vera, citrus essential oils, and purple carrot, which helps to neutralise unwanted tones.

I like it because it is very effective, and only needs a short time, on my sister I only left it 1 minute, and she had a natural blonde, but not brassy nor too cool toned because she doesn’t suit it. So I recommend to leave it on for shorter periods of time for a subtle result.

If you are looking to get it very cool toned, maybe grey than leave it on for 2-3 minutes. The greyish effect lasts 2-3 washes.

Some advice:
1. don’t pour straight to the hair. Where you put the shampoo first, there will be the most visible difference.
2. ⁠It activates very quickly so be quick when distributing it all over.
3. ⁠if there is a section of hair where it looks very brassy, put some shampoo directly there, leave it on for 5 seconds and only after distribute all over and create foam. With this technique you will get a more uniform look without patches.

I recommend it because it really cancels outlr brassy tones, it cleanses the scalp and the hair from residues, but in my opinion this makes hair very dry so a hydrating conditioner afterwards would be highly recommended.

Puradoro Yellow Control & Healthy Roots Purple Shampoo is perfect for neutralizing yellow tones in blonde, grey, and highlighted hair. Enriched with purple carrot and citrus essential oils, the natural formula leaves hair looking vibrant and refreshed. The shampoo effectively brightens and balances color, while its nourishing ingredients promote healthy roots. Safe for regular use, it works without harsh chemicals, making it gentle on hair. Ideal for maintaining cool tones, this sulfate-free shampoo keeps your blonde or grey hair looking fresh and salon-worthy. Highly recommended for anyone seeking a natural solution to tone brassiness.

For the first couple of times using this I had to unscrew the whole lid - I just could not work out how to get into this shampoo bottle! Turns out it requires quite a lot of force on the back half of the lid. I knew that section would need to be depressed but I wasn't prepared for the amount of force required to do it. I think perhaps that needs looking at for a product of this price.

I have short grey hair which is multi tonal and I have been using this shampoo twice a week. Purple shampoo doesn't stain your fingers or your bathroom - I just wash it off when I notice it. I feel like purple shampoo enhances the grey tones in my hair and it certainly keeps away the yellow tinges that I used to experience. No one has made any comments regarding my hair looking any different so whether this works any better than the other purple shampoos I use is questionable. My hair feels nice though.